“This is an excellent example of how recycling assets can benefit multiple industries instead of discarding them and contributing to ever-growing landfills. We surpassed the academy's expectations and generated nearly £100,000 in revenue, all while minimising waste.”
Emma Humble, Head of Partnerships, NCM Auctions
In January 2022, Middlesbrough College Group submitted plans for a new multimillion-pound engineering facility. Later, NCM Auctions was engaged to handle the clearance of all on-site assets. We auctioned assets such as pillar drills, welding stations, lathes, CNC milling machines, forklifts, and more.
> Achieve the highest return on investment for TTE Technical
> Provide our auction services with a single point of contact
> Support local SMEs
> Evidence of the social, environmental and economic benefits of reusing the equipment
Middlesbrough Engineering College was a large site with a focus on metalwork. We developed an auction catalogue of over 200 lots of assets ranging from lathes to milling machines, pillar drills, welding stations, etc. This process was taken months in advance to allow our marketing team to advertise these assets to the appropriate audience properly.
This auction went ahead, and collections were managed by our operations team as over 60 buyers collected their items before a final 'mop-up' auction was completed to capture some smaller and valuable items on reduced reserves.
Marketing
Our marketing campaign ran across several platforms, including Google Ads, Facebook, Instagram, Twitter, LinkedIn, YouTube, email campaigns and auction industry advertising platforms.
Our marketing approach led to a huge return on investment for us and our client:
Impressions = 537,000
Ad Reach = 285,000
The Middlesbrough Engineering College auction was hosted across multiple platforms, providing national reach to bidders. The auction garnered almost £100,000 in revenue for the group.
Sustainability
Alongside the financial benefits, it’s essential to demonstrate the proven environmental gains and advantages to the local community and economy by reusing surplus assets. The result is tangible outcomes that can help validate corporate, social and environmental responsibilities.
Helping Communities
The auction has allowed surplus assets to be re-purposed – growing companies, launching new business ventures, helping communities and charities across the UK and beyond. The type of assets and equipment included in the Middlesbrough Engineering College auction is especially important to third-sector non-profit organisations.
