A Recipe for Clearance
92% Sell Through
230,000 Sq Ft Cleared
When HelloFresh required the decommissioning and landlord-ready clearance of its 230,000 sq ft Nuneaton distribution centre, NCM delivered a fast, compliant end-to-end solution. By cataloguing and auctioning high-value materials handling equipment under rigorous health and safety controls, the team ensured a smooth landlord handover while maximising asset value and achieving a 92% sell through rate.
> Maximise asset value for our client, HelloFresh, through high-performance auction and private treaty sales
> Deliver a compliant end-to-end clearance solution with a single point of contact
> Efficiently decommission and clear 230,000 sq ft of distribution space to landlord-ready standards
> Support 3PLs, eCommerce operators and UK manufacturers with quality, redeployed MHE
> Generate social, environmental and economic benefits by extending the lifecycle of surplus warehouse equipment
The NCM team delivered a compliant, landlord-ready clearance of HelloFresh’s 230,000 sq ft Nuneaton distribution centre, cataloguing and marketing a wide range of high-value materials handling equipment. Operating under strict health and safety protocols, our team worked in partnership with the client’s H&S Director to safely dismantle pallet racking, conveyors, and other complex assets while coordinating phased buyer collections to minimise site disruption.
Despite the live operational sensitivities and scale of the clearance, the auction and private treaty sales strategy achieved a 92% sell through rate, generating significant asset recovery value. Our operations team ensured efficient removals and seamless logistics, completing the full decommissioning process to landlord-ready standards within the required timeframe.
Multi-Channel Marketing
Our multi-track promotional campaign combined national reach with targeted buyer engagement. Public auction marketing was supported by direct outbound activity to 3PLs, eCommerce fulfilment centres, and major UK manufacturers. Channels included:
Paid digital campaigns across LinkedIn, Google, and industry networks
Direct email marketing to priority buyers
Targeted outbound calling to match complex lots with motivated purchasers
Campaign Performance:
72,000 catalogue page views
5,000 unique visits
400+ bidders placing ~6,000 bids
92% sell through
400+ bidders placing ~6,000 bids
72,000 catalogue page views and 5,000 unique visits
Building cleared to landlord return specification, on time
